The thriving marketability of Manny Pacquaio
At 40 years old, Manny Pacquaio became the oldest ever fighter to capture the welterweight title when he defeated Keith Thurman last month. The contest affirmed his status as an icon of the sport,...
View ArticleThe Transfer Window: DAZN, Sky Sports and Leicester City FC
Each week, InsiderSport is detailing some of the signings and departures from the business of sport. This edition takes a look at Sky’s major punditry signing for the new season, as well as a new...
View ArticleThe integrity issue threatening to plague boxing
Much like the PED issue which snowballed in the cycling world over the last 20-30 years, boxing is facing the same dilemma in the modern age. Dillian Whyte is the latest boxer to be caught up in the...
View ArticleSporting Narratives: ESPN’s Tommy – The tragic tale of an unlikely...
Every Friday, InsiderSport takes a look at a time in which a gripping sporting narrative was portrayed through the unmistakable medium of cinema. ESPN’s portrayal of unlikely heavyweight hero, Tommy...
View ArticleThe ethical issues in boxing’s Saudi Arabia expansion
With the Anthony Joshua Vs Andy Ruiz rematch officially pencilled in for December in Saudi Arabia, we take a look at just why Ruiz’s camp is objecting to the match being hosted in the Middle East...
View ArticleYouTube’s missed opportunity with KSI vs Logan Paul 2
After their first meeting ended in a draw, back in August 2018, YouTube stars KSI and Logan Paul are set to meet again at the Staples Centre in Los Angeles on November 9th. 21,000 fans will view the...
View ArticleBARB reports PPV boxing takes a hit in the UK
Figures from the Broadcasters’ Audience Research Board (BARB) have revealed that UK viewership for boxing Pay Per Views have been below regular standards in recent months. As reported by...
View ArticleSergey Portnov, Parimatch: The role of Conor McGregor and Mike Tyson as brand...
Using brand ambassadors, particularly ones that have both gained significant media attention and have a large social media following, is key for gambling operators to ensure that they are targeting new...
View ArticleSporting Narratives – Hands of Stone: The enthralling story of Roberto Duran
Sporting Narratives allows InsiderSport to analyse a time in which a sporting story was told through the unmistakable medium of cinema. This edition looks at the turbulent tale of one of boxing’s most...
View ArticleFITE lands global rights deal for KSI vs Logan Paul
Matchroom Boxing USA has united with online platform, FITE, which specialises in premium combat sports, with the site broadcasting the rematch between KSI and Logan Paul from STAPLES Center in Los...
View ArticleKatie Taylor transcends women’s boxing with Manchester main event
Capturing her second world title at an atmospheric Manchester Arena on Saturday night, Irish icon Katie Taylor exemplified the exponential growth of women’s boxing. Taking on a tough and determined...
View ArticleNBA TV unveiled as new dedicated OTT platform
The NBA has become the first linear sports league network to launch a direct-to-consumer subscription offering. The new OTT platform will be jointly managed by the NBA and Turner Sports and will be...
View ArticleDAZN strengthens Spanish portfolio with Matchroom expansion
Strengthening its Spanish portfolio, DAZN has announced a joint venture with Matchroom Boxing and OPI Since 82, that will see the platform broadcast a show from Barcelona. The expansion comes as...
View ArticleHow boxing is engaging new demographics with KSI vs Logan Paul
This weekend’s polarising rematch between YouTubers KSI and Logan Paul is opening the door for a new audience to engage with the sport of boxing according to Oddschecker data. The fight, which will be...
View ArticleMatchroom unites with Boxpark for AJ screenings
Matchroom Boxing has united with Boxpark to stage two official screening events for the Heavyweight World title rematch between Andy Ruiz Jr and Anthony Joshua on Saturday 7 December. In one of the...
View ArticleFITE – The latest evolution in sports broadcasting
Sports broadcasting is a continually evolving sector as rights holders look to maximise engagement and increase viewership, amongst fans that are constantly eyeing innovative ways to view their sport....
View ArticleDAZN lands Wilder and Ortiz rematch rights in Spain and Germany
OTT platform DAZN has landed the rights in Austria, Switzerland, Spain and Germany for this weekend’s heavyweight title rematch between Deontay Wilder and Luis Ortiz, which takes place at the MGM Grand...
View ArticleEleven Sports lands Joshua vs Ruiz Jr rematch rights
Eleven Sports has secured live and exclusive coverage of the Anthony Joshua and Andy Ruiz Jr rematch in Belgium, Portugal and Taiwan. Joshua will be fighting to reclaim the IBF, WBA, WBO and IBO...
View ArticleFavBet lands heavyweight brand ambassador in Filip Hrgović
Croatian heavyweight prospect, Filip Hrgović has signed a two-year partnership agreement with the international betting company, FavBet. The collaboration will see the undefeated banger take part in a...
View ArticleDAZN deepens engagement with MGM collaboration
Deepening engagement for last Saturday’s heavyweight title tussle between Andy Ruiz Jr and Anthony Joshua, DAZN unveiled a joint venture with MGM Resorts International and GVC Holdings. As part of the...
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